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Earth Friendly Products Nike's ReUSE A Shoe ProgramWorn out. Play on. Every year, across the globe, millions of pairs of athletic shoes end up in landfills or are disposed of in some other way. That’s a lot of shoes going to waste that contain valuable materials that could be re-used if a degree of imagination, some ingenious engineering and a persistent pursuit of the principles of sustainability were to be applied. What if these shoes could be recycled and used to create something useful? And better still, what if waste was significantly reduced altogether, at every stage of the product life cycle? What if some of the remnants from the manufacturing of footwear were turned into materials that could go back into making new footwear? We asked ourselves questions like these back in 1993. The answers led us to the creation of Nike Reuse-A-Shoe, now one of Nike’s longest-running environmental and community programs, where worn-out athletic shoes of any brand are collected, processed and recycled into material used in sports surfaces like basketball courts, tennis courts, athletic fields, running tracks and playgrounds for youth around the world. Since Reuse-A-Shoe began, we’ve recycled more than 20 million pairs of athletic shoes (we accept any brand, not just Nike) and we’ve contributed to more than 250 sport surfaces to provide access to places to play for kids as part of Let Me Play, Nike’s global community investment program.
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